One is recruiting civilian engineers & professionals for Guam. Realizing the target audiences’ attributes, and matching them with the U.S. NAVY’s requirements, is a process of Discovery with a JTBD strategy.

We defined the opportunities and framed the “Story” to attract emerging engineers to “Build a Career” and seasoned engineers to “Live A Dream.”

Your target audience is evolving and the media, methods, and “Story” you use must appeal to a growing marketplace or you risk becoming invisible. We can help.